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Global personalisation enablement for Mercedes-Benz HQ

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|
September 5, 2023

For Mercedes-Benz, we designed and steered real-time marketing channel personalization on 40 markets across Europe, Asia, and the LATAM region, including the functional coordination process between HQ, markets, and agencies

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Establishing real data-driven customer experience

By
Vojtěch Foukal
|
October 10, 2023

We helped Haleon to define, establish, and roll out the global personalization capability, allowing it to adopt real data-driven customer experience across the communication channels

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